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Searching For ATSC 3.0 At CES 2019


As Yogi Berra might have observed about this year’s CES, “It was déjà vu all over again,” (at least with regard to the next-gen TV sets being displayed by both large and small manufacturers.)

Last year, with the ink still drying on the 3.0 standard and the FCC’s green-lighting of its use by the nation’s TV stations a couple of months earlier, ATSC, NAB and CTA industry officials gathered to celebrate its arrival with a champagne toast on the opening day of the CES. However, there was not a single 3.0-capable set to be found among the super-bright, super-big, super-colorful, super-intelligent, (and, in some cases, super-expensive) television receivers that literally reached the ceiling of the Los Vegas Convention Center which hosted the 2018 show.

Fast forward a year—has there been any change in the 3.0 situation?

In a word, no! If anything, there was less ATSC 3.0 presence this time, as one TV manufacturer did put up a sign in its 2018 CES display space that touted the benefits of the new DTV transmission standard. Not even the sign was there this time.

Read more in TV Technology.