New 24/7 News Channel to Focus on Headlines, Cater To OTA Broadcasters

Eric Wotila and Jacob Owens review scripts before a show.

Cadillac, MI – First, they launched a 24/7 local news channel covering
northern Michigan. Then, they were hired to help build another news network airing on 5 TV
stations in Nebraska. Now, the team behind several 24/7 local news stations is taking their
model national with the launch of NewsNet – a 24/7 news channel without pundits, panels
or shout shows, built from the ground up with over-the-air broadcasters in mind.

“In recent years, we’ve heard more and more complaints about existing 24/7 national news
channels,” said Eric Wotila, President of NewsNet, which is scheduled to launch late
this year. “At the same time, we’ve received constant compliments about the straight-to
the-facts, no-nonsense and commentary-free local news coverage we provide on MI News
26, our 24/7 local news channel in northern Michigan. So, we thought, ‘Why not take this
model national?’”

Launching a new network has been a long process, which began with a Kickstarter
campaign under the network’s working title, “LNN.” Feedback from that campaign
reinforced the demand for a 24/7 news channel focused on scripted headlines rather than
talk and opinion, and now, the team behind NewsNet is hard at work expanding their
existing studio facilities in Michigan and recruiting affiliates as they prepare for the launch of
the new network.

“The key to NewsNet’s success will be our affiliates,” said Wotila, “and we’re currently
reaching out to stations across the country who are interested in bringing quality news
programming to their markets by carrying NewsNet on one of their subchannels.”

In addition to providing a 24/7 network feed with room for affiliates to insert their own local
advertising – and even their own local newsbreaks, if they desire, NewsNet aims to make it
easy for small stations to get into the local news business, as well. The network is offering
its affiliates an optional, turnkey local news production service for a small fraction of the
cost of building their own news operation.

“In addition to providing national news to stations across the country, we want to bring the
success of our existing 24/7 local news channels to other stations,” said Wotila, “and
by offering turnkey production of local news cut-ins airing on local NewsNet affiliates, we
hope to do just that.”

Stations interested in becoming NewsNet affiliates can email affiliates@yournewsnet.com to
learn more. The network will also have a presence at NAB, and will be available to meet
with stations interested in affiliation throughout the conference.

Comments are closed.

Logo

Dear Fellow LPTV Broadcaster and Industry Leaders,

The auction has ended and most of us are still here.  While it was not only our hope but the hope of many others that the auction would not take place . . . it did, but it did not have the devastating effect that it might have had. 

The world after the auction looks different and amazingly so has a very bright future!

What does that future look like?  Not only the amazing possibilities of ATSC 3.0 but the landscape of a nation of people who are increasingly cutting their cable cords and looking for free, over the air, broadcasting content.

That’s why it’s more important than ever that you join the Advanced Television Broadcast Alliance.  Our board of directors have a combined 500+ years of experience which beginning with your membership we are going to start making more available to our members on an increasing basis.

Soon as an ATBA member, you will be eligible to start tapping into not only this brain trust through unique services available only to our members but regular news updates regarding our collective broadcast future.  We are exploring new ways to tap into information from Washington as well as important updates that will benefit you right there where you live.

The need for the ATBA has increased with the new opportunities that are becoming available for those of us who still know that the future of LPTV, Class A and Translators is bright!  Are you selling your station to local sponsors?  Are you maximizing your spectrum to the advantage that you truly can?  Are you struggling with FCC rules and regulations that you either don’t understand or can’t get explained?

The ATBA is developing a database of information to help you find the answers you need! 

In addition we are still working with the true decision makers in Washington.  Your ATBA has earned the respect and the ear of the true movers and shakers that continue to shape our collective broadcasting future.

So what can you do to get involved and begin to take advantage of these, and many other, benefits?  Join the ATBA today!  Your membership benefits will include:

  1. Members only access to hundreds of years of LPTV experience through our new “Brain Trust”
  2. Early entry to our annual NAB LPTV evening event with access to our special event guest(s)
  3. Exclusive digital content regarding real world information you need to know
  4. Eligibility for recognition for your hard work through our ATBA LPTV Awards
  5. Access to equipment manufacturers with discounts available especially for ATBA members!

To be honest you can’t afford not to be a member of the ATBA! 

We’re making it affordable because it’s a win – win!  When you join, you’re going to receive more than just the benefits listed above but also you’ll be aligning with hundreds of others who, like yourself, have a vested interest in the continued forward movement of free, over-the-air broadcasting.  It’s a win for your ATBA because we will increase our strength through numbers as we grow together.

So what’s the next step?  If you’re ready follow this link https://www.broadcastingalliance.org/join-us/ to sign up.  If you have more questions please don’t hesitate to call a member of the ATBA board of directors by calling this number (877) 214-4277.   You’ll get a rapid response!

Thanks for taking the time to read this note and for your ongoing passion for the future of communication in this great country.

Respectfully,

The Board of Directors – The Advanced Television Broadcast Alliance