Hyperlocal Political Ads Should Serve As Major Wake-Up Call

The ad opens in a grocery store. The text on the screen says: “If life was like politics.”

The letters in “Politics” are evenly divided—the four to left are blue; the four to the right are red. They’re superimposed over a grocery store drink cooler. The plastic bottles on the left of the fridge are filled with blue liquid; those on the right with red. Dialogue comes up over the whimsical, bouncy music. “We never settle for just two lousy choices in anything—except politics.”

That describes the opening few seconds of a YouTube ad I saw recently for Kansas independent gubernatorial candidate Greg Orman.

Read more here.

From TvTechnology.com

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