Hyperlocal Political Ads Should Serve As Major Wake-Up Call

The ad opens in a grocery store. The text on the screen says: “If life was like politics.” The letters in “Politics” are evenly divided—the four to left are blue; […]

Pai Sees ATSC 3.0 Benefits Firsthand In Phoenix

FCC Chairman Ajit Pai described the ongoing trial of ATSC 3.0 as “really exciting” Aug. 19 after a visit to the Univision station in town for a demo of Next-Gen […]

ARK Mediacom Launching the 5G of Broadcasting

August 21, 2018 – ARK Mediacom (ARK) announces its formation and partnership with Edge Spectrum Inc. (ESI).  This new company will leverage the expansive spectrum footprint of ESI to deploy its next […]

Get Ready For Broadcast TV’s Next Generation

While next-generation technology may not always lead to the next generation of a business, industry or culture, it’s clear that local broadcast television stands on the precipice of a new […]