Here It Comes: Highlights from the ATSC 3.0 Panel at NTA Conference

The National Translator Association Annual Convention took place May 9-12, 2019. Speakers touched on the topics of Next Gen TV, Interference Identification, Mitigation, Spectrums and more.

The Saturday morning session focused on the new standard of television, ATSC 3.0, with speakers Vern Fotheringham, Joel Wilhite, Perry Priestley, Lee Miller, Bob Weller and Gary Cocola. These speakers addressed the future for translators and low power stations.

“We now have a very unique, new capability with the ATSC 3.0 standard, which embraces mobility,” says Vern Fotheringham, Co-Executive Chairman of Edge Spectrum.

This concept of ATSC 3.0’s ability to enhance mobility was strong throughout the entire session as society’s demand for mobile content increases.

When speaking on the metaphorical race between technology and those who are trying to find faster and more innovative ways to use it, Joel Wilhite, Senior Systems Design Engineer at Harmonic Inc, says, “[t]he technology is coming up so fast, so quick, we can’t build things fast enough.”

As the session progressed, speakers also emphasized topics of increased speed, higher definition and the impact that ATSC 3.0 will have on the broadcasting world in general, especially within Low Power Television.

“Fortunately, for us, as LPTV and translator operators, we do not have the burden that Full-power operators have,” says Lee Miller, Executive Director of ATBA “We can instigate this tomorrow.”

Perry Priestley, CEO of Anywave Communication, went on to say “…the future is ATSC 3.0. It’s all about mobility. If we don’t target mobility then we go out of business.”

“Consumers want to watch what they want to watch, when they want to watch it,” says Bob Weller, Vice President of Spectrum Policy for National Association of Broadcasters. “…and we need, as a general matter as broadcasters, to facilitate the ability for consumers to watch what they want, when they want.”

Wilhite closed the session with this piece of advice for those in attendance. “It’s gonna happen, so here it comes.”

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Dear Fellow LPTV Broadcaster and Industry Leaders,

The auction has ended and most of us are still here.  While it was not only our hope but the hope of many others that the auction would not take place . . . it did, but it did not have the devastating effect that it might have had. 

The world after the auction looks different and amazingly so has a very bright future!

What does that future look like?  Not only the amazing possibilities of ATSC 3.0 but the landscape of a nation of people who are increasingly cutting their cable cords and looking for free, over the air, broadcasting content.

That’s why it’s more important than ever that you join the Advanced Television Broadcast Alliance.  Our board of directors have a combined 500+ years of experience which beginning with your membership we are going to start making more available to our members on an increasing basis.

Soon as an ATBA member, you will be eligible to start tapping into not only this brain trust through unique services available only to our members but regular news updates regarding our collective broadcast future.  We are exploring new ways to tap into information from Washington as well as important updates that will benefit you right there where you live.

The need for the ATBA has increased with the new opportunities that are becoming available for those of us who still know that the future of LPTV, Class A and Translators is bright!  Are you selling your station to local sponsors?  Are you maximizing your spectrum to the advantage that you truly can?  Are you struggling with FCC rules and regulations that you either don’t understand or can’t get explained?

The ATBA is developing a database of information to help you find the answers you need! 

In addition we are still working with the true decision makers in Washington.  Your ATBA has earned the respect and the ear of the true movers and shakers that continue to shape our collective broadcasting future.

So what can you do to get involved and begin to take advantage of these, and many other, benefits?  Join the ATBA today!  Your membership benefits will include:

  1. Members only access to hundreds of years of LPTV experience through our new “Brain Trust”
  2. Early entry to our annual NAB LPTV evening event with access to our special event guest(s)
  3. Exclusive digital content regarding real world information you need to know
  4. Eligibility for recognition for your hard work through our ATBA LPTV Awards
  5. Access to equipment manufacturers with discounts available especially for ATBA members!

To be honest you can’t afford not to be a member of the ATBA! 

We’re making it affordable because it’s a win – win!  When you join, you’re going to receive more than just the benefits listed above but also you’ll be aligning with hundreds of others who, like yourself, have a vested interest in the continued forward movement of free, over-the-air broadcasting.  It’s a win for your ATBA because we will increase our strength through numbers as we grow together.

So what’s the next step?  If you’re ready follow this link https://www.broadcastingalliance.org/join-us/ to sign up.  If you have more questions please don’t hesitate to call a member of the ATBA board of directors by calling this number (877) 214-4277.   You’ll get a rapid response!

Thanks for taking the time to read this note and for your ongoing passion for the future of communication in this great country.

Respectfully,

The Board of Directors – The Advanced Television Broadcast Alliance