Help Viewers Find Your Station

A high quality electronic program guide (EPG) is an essential component of any television broadcast website today, as it has become the primary means for viewers to discover not only “what’s on” right now but also in the following time slots. When supported with simple social media messaging, such as linking to an EPG on a station’s Facebook or Twitter page, it becomes possible to reach a wider range of viewers proactively and draw them to a broadcast.

Without an EPG, broadcasters must hope that viewers will find their broadcast by flipping the dial at a time that something is airing that might be of interest. The odds of this are low.

Sourcing and deploying an EPG doesn’t have to be difficult, time-consuming or expensive.

Some EPGs are very simple, such as TitanTV’s What’s On widget. This simple listing contains the salient immediate information about a station’s programming. A station can drop a snippet of HTML onto your web site, or utilize XML data feeds, to create the desired look.

Other EPGs, such as TitanTV’s Next Gen Guides, feature show cards and other visual content to engage and educate viewers. These guides also contain the ability to monetize page views with digital advertising.

A “community guide” is also available. This option allows a station to publish the lineups of all the OTA channels in their market. With a community guide on its site, a station may effectively become the one-stop shop that viewers within that market will rely on to discover local television program schedule information.

Maintaining a program schedule, of course, is necessary to publish an EPG. A scheduling tool that interfaces with an EPG allows for the broadcaster to update the lineup when needed. Though the EPGs offered by TitanTV are automatically prepopulated by our third-party data provider, the company provides tools that can be used to edit and update program titles (such as customizing paid programming titles and descriptions) and manage social media links. Once published, the changes made locally will appear in the EPG, ensuring the lineup and program data displayed on the guide to visitors is accurate and up-to-date.

TitanTV has been a proud supporter of the LPTV industry for many years and look forward to strengthening our relationships with LPTV stations. They can assist in finding the right EPG solution for your station.

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Dear Fellow LPTV Broadcaster and Industry Leaders,

The auction has ended and most of us are still here.  While it was not only our hope but the hope of many others that the auction would not take place . . . it did, but it did not have the devastating effect that it might have had. 

The world after the auction looks different and amazingly so has a very bright future!

What does that future look like?  Not only the amazing possibilities of ATSC 3.0 but the landscape of a nation of people who are increasingly cutting their cable cords and looking for free, over the air, broadcasting content.

That’s why it’s more important than ever that you join the Advanced Television Broadcast Alliance.  Our board of directors have a combined 500+ years of experience which beginning with your membership we are going to start making more available to our members on an increasing basis.

Soon as an ATBA member, you will be eligible to start tapping into not only this brain trust through unique services available only to our members but regular news updates regarding our collective broadcast future.  We are exploring new ways to tap into information from Washington as well as important updates that will benefit you right there where you live.

The need for the ATBA has increased with the new opportunities that are becoming available for those of us who still know that the future of LPTV, Class A and Translators is bright!  Are you selling your station to local sponsors?  Are you maximizing your spectrum to the advantage that you truly can?  Are you struggling with FCC rules and regulations that you either don’t understand or can’t get explained?

The ATBA is developing a database of information to help you find the answers you need! 

In addition we are still working with the true decision makers in Washington.  Your ATBA has earned the respect and the ear of the true movers and shakers that continue to shape our collective broadcasting future.

So what can you do to get involved and begin to take advantage of these, and many other, benefits?  Join the ATBA today!  Your membership benefits will include:

  1. Members only access to hundreds of years of LPTV experience through our new “Brain Trust”
  2. Early entry to our annual NAB LPTV evening event with access to our special event guest(s)
  3. Exclusive digital content regarding real world information you need to know
  4. Eligibility for recognition for your hard work through our ATBA LPTV Awards
  5. Access to equipment manufacturers with discounts available especially for ATBA members!

To be honest you can’t afford not to be a member of the ATBA! 

We’re making it affordable because it’s a win – win!  When you join, you’re going to receive more than just the benefits listed above but also you’ll be aligning with hundreds of others who, like yourself, have a vested interest in the continued forward movement of free, over-the-air broadcasting.  It’s a win for your ATBA because we will increase our strength through numbers as we grow together.

So what’s the next step?  If you’re ready follow this link https://www.broadcastingalliance.org/join-us/ to sign up.  If you have more questions please don’t hesitate to call a member of the ATBA board of directors by calling this number (877) 214-4277.   You’ll get a rapid response!

Thanks for taking the time to read this note and for your ongoing passion for the future of communication in this great country.

Respectfully,

The Board of Directors – The Advanced Television Broadcast Alliance