International kickboxing promotion Glory has linked with Endeavor Streaming to launch a new over-the-top (OTT) streaming service.

As part of the multi-year tie-up, the platform – available on multiple devices via any web browser, iOS and Android apps – will deliver pay-per-view (PPV) events, beginning with Glory 78 on July 17.

The streaming service will also offer localised features based on the user’s preferences and location, including a multi-language interface, multi-currency and payment options, and audio feeds in both English and Dutch.

Charles Mellilo, Senior Vice President at Endeavor Streaming, explained: “This exciting partnership will bring a new, premium streaming experience to market for combat fans. Glory has been a leader in the industry for years and this new offering will enable the business to reach a wider audience globally, while also providing their dedicated fans with a single branded destination to consume live events and content.”

Endeavor Streaming’s parent company, Endeavor Group Holdings, already has a vested interest in combat sports having completed a deal for full ownership of mixed martial arts (MMA) promotion the Ultimate Fighting Championship (UFC) earlier in the year.

Further details on the global streaming provider’s latest venture between Endeavor Streaming and Glory will be announced in the coming weeks.

“For premium events where we want to deliver our content directly to Glory fans around the world, Endeavor Streaming provides the proven best-in-class streaming platform, including second to none payment processing capacities, the highest anti-piracy ecosystem, and flawless streaming technology,” remarked Scott Rudmann, Glory Executive Vice Chairman.