CES 2020: ATSC 3.0 Ready to Roll Out

“What’s so different about this year?” moderator Myra Moore, president of Digital Tech Consulting, asked panelists at CES in Las Vegas this week in a session called “What NextGen TV Means for Tech”

“We’ve been working on this for a decade now,” said Sam Matheny, EVP and CTO at NAB, referring to the ATSC 3.0 specification, which we covered in early 2019 and which now has been dubbed NextGen TV.

“We got it down in writing,” Matheny said of the ATSC 3.0 specification, “and then we made sure everyone read it the same way, then we made sure the equipment could transmit the same.”

Matheny re-emphasized a few points in the history of ATSC 3.0 that had been made by ATSC representative Madeline Noland as part of a NextGen TV launch presentation yesterday with Matheny’s boss, NAB president Gordon Smith, as well as Gary Shapiro, president and CEO of the Consumer Technology Association (CTA).

NAB took over an experimental broadcast license in Cleveland and worked with CTA on a number of tests, and Matheny noted those started at the physical layer, testing radio frequencies (RF) in many test configurations.

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Dear Fellow LPTV Broadcaster and Industry Leaders,

The auction has ended and most of us are still here.  While it was not only our hope but the hope of many others that the auction would not take place . . . it did, but it did not have the devastating effect that it might have had. 

The world after the auction looks different and amazingly so has a very bright future!

What does that future look like?  Not only the amazing possibilities of ATSC 3.0 but the landscape of a nation of people who are increasingly cutting their cable cords and looking for free, over the air, broadcasting content.

That’s why it’s more important than ever that you join the Advanced Television Broadcast Alliance.  Our board of directors have a combined 500+ years of experience which beginning with your membership we are going to start making more available to our members on an increasing basis.

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The need for the ATBA has increased with the new opportunities that are becoming available for those of us who still know that the future of LPTV, Class A and Translators is bright!  Are you selling your station to local sponsors?  Are you maximizing your spectrum to the advantage that you truly can?  Are you struggling with FCC rules and regulations that you either don’t understand or can’t get explained?

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Thanks for taking the time to read this note and for your ongoing passion for the future of communication in this great country.

Respectfully,

The Board of Directors – The Advanced Television Broadcast Alliance