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Bandwidth Hawk: Start Preparing for New TV Standard

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After five years of development and a successful 2017 rollout in South Korea, the Advanced Television Systems Committee’s latest standard, ATSC 3.0, is poised to make an important contribution to the universe of broadband options. For broadband providers, the best advice is to start preparing for it, and to start writing it into business plans. Adoption is inevitable and desirable, although few network deployers will see an immediate business reason.

ATSC 3.0 is for over-the-air broadcasting but is based on the same Internet Protocol (IP) technology that over-the-top, other video-on-demand services and many cable systems already use. The standard accommodates more flexibility for broadcasters, allowing them to transmit data that can enhance TV broadcasts and deliver them optimized for everything from 4K Ultra HD to mobile phones.

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