ATSC ELECTS BOARD MEMBERS

WASHINGTON, Dec. 20, 2019 Members of the Advanced Television Systems Committee Inc. elected four experienced industry executives to serve on the ATSC Board of Directors for three-year terms that begin in January 2020, while two directors were appointed to the ATSC board by their respective professional associations.

Current directors who were re-elected are Dr. Jong Kim, LG Electronics, and Pete Sockett, Capitol Broadcasting. Two previous Board Chairmen – Richard Friedel, Fox Television Stations, and former NBC Universal executive Glenn ReitmeierGlennReitmeierTV LLC – are returning to the board after being term-limited in 2018.

Dave Siegler, who previously represented Cox Media Group on the ATSC Board, was appointed to the board by the Society of Motion Picture & Television Engineers (SMPTE). Former ATSC Board Chairman Wayne Luplow, formerly with Zenith Electronics, was appointed by the Institute of Electrical and Electronics Engineers (IEEE) as its 2020 ATSC board representative.

Current board members whose terms continue in 2020 are: Lynn Claudy, National Association of Broadcasters; Mark Corl, Triveni Digital; Jim DeChant, News-Press & Gazette Company; Jon Fairhurst, Samsung; Ira Goldstone, Cobalt Digital; Brian Markwalter, Consumer Technology Association; Anne Schelle, Pearl TV; Andy Scott, NCTA – The Internet and Television Association; and Craig Todd, Dolby.

ATSC thanks board members who completed their terms at the end of 2019: Thomas Bause Mason, SMPTE; Dr. Paul Hearty, Technology Advisors; and Dr. Yiyan Wu, Communications Research Centre, who represented IEEE on the board this year. Claudy is com-pleting his current term as ATSC Board Chairman at year-end. The board will elect the 2020 Chairman at its first meeting of the new year.

“The strategic direction and insights of our talented board members are especially important at this critical time as ATSC supports the commercialization of Next Gen Broadcasting in the U.S. and around the world,” said ATSC President Madeleine Noland. “I recognize and appreciate the board’s expertise and support for balancing progress and stability as ATSC 3.0 standards are updated and preparing for our future continues in the months and years ahead.”

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Dear Fellow LPTV Broadcaster and Industry Leaders,

The auction has ended and most of us are still here.  While it was not only our hope but the hope of many others that the auction would not take place . . . it did, but it did not have the devastating effect that it might have had. 

The world after the auction looks different and amazingly so has a very bright future!

What does that future look like?  Not only the amazing possibilities of ATSC 3.0 but the landscape of a nation of people who are increasingly cutting their cable cords and looking for free, over the air, broadcasting content.

That’s why it’s more important than ever that you join the Advanced Television Broadcast Alliance.  Our board of directors have a combined 500+ years of experience which beginning with your membership we are going to start making more available to our members on an increasing basis.

Soon as an ATBA member, you will be eligible to start tapping into not only this brain trust through unique services available only to our members but regular news updates regarding our collective broadcast future.  We are exploring new ways to tap into information from Washington as well as important updates that will benefit you right there where you live.

The need for the ATBA has increased with the new opportunities that are becoming available for those of us who still know that the future of LPTV, Class A and Translators is bright!  Are you selling your station to local sponsors?  Are you maximizing your spectrum to the advantage that you truly can?  Are you struggling with FCC rules and regulations that you either don’t understand or can’t get explained?

The ATBA is developing a database of information to help you find the answers you need! 

In addition we are still working with the true decision makers in Washington.  Your ATBA has earned the respect and the ear of the true movers and shakers that continue to shape our collective broadcasting future.

So what can you do to get involved and begin to take advantage of these, and many other, benefits?  Join the ATBA today!  Your membership benefits will include:

  1. Members only access to hundreds of years of LPTV experience through our new “Brain Trust”
  2. Early entry to our annual NAB LPTV evening event with access to our special event guest(s)
  3. Exclusive digital content regarding real world information you need to know
  4. Eligibility for recognition for your hard work through our ATBA LPTV Awards
  5. Access to equipment manufacturers with discounts available especially for ATBA members!

To be honest you can’t afford not to be a member of the ATBA! 

We’re making it affordable because it’s a win – win!  When you join, you’re going to receive more than just the benefits listed above but also you’ll be aligning with hundreds of others who, like yourself, have a vested interest in the continued forward movement of free, over-the-air broadcasting.  It’s a win for your ATBA because we will increase our strength through numbers as we grow together.

So what’s the next step?  If you’re ready follow this link https://www.broadcastingalliance.org/join-us/ to sign up.  If you have more questions please don’t hesitate to call a member of the ATBA board of directors by calling this number (877) 214-4277.   You’ll get a rapid response!

Thanks for taking the time to read this note and for your ongoing passion for the future of communication in this great country.

Respectfully,

The Board of Directors – The Advanced Television Broadcast Alliance