ATSC 3.0: Free 4K HDR Broadcast TV Is Finally Coming and Here’s What it Means for You

It’s been years in the planning and making, but it seems that the ATSC 3.0 standard for next generation broadcast TV will finally start being rolled out for public use on broadcast TV networks, and this rollout could mean a lot of cool things.

Promises of next generation ATSC 3.0 capability for free open-air TV broadcasts have been floating around for at least a couple years and we here at 4K.com have posted on them in the past. Now however, the new technology has finally been kicked off by several U.S TV stations and it means the capacity to deliver 4K ultra HD resolution at up to a very robust 120Hz along with HDR mastering and wide color gamut (a part of HDR basically). Best of all though, and this bears repeating, this whole package of new technology is going to be free, just like the current generation of ATSC 1.0 HD over-the-air TV broadcasts. All that consumers will need is either a 4K TV with ATSC 3.0 support or a tuner with ATSC 3.0 functionality and any tuner-supporting 4K TV. Neither of these exist yet of course, but we’ll get back to that soon.

What ATSC 3.0 means for the market

Proponents of the new broadcast standard are also claiming that it will deliver better reception across the board, meaning that it should enter devices more strongly indoors or outdoors in moving objects, which could include mobile devices.

Read more here.

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Dear Fellow LPTV Broadcaster and Industry Leaders,

The auction has ended and most of us are still here.  While it was not only our hope but the hope of many others that the auction would not take place . . . it did, but it did not have the devastating effect that it might have had. 

The world after the auction looks different and amazingly so has a very bright future!

What does that future look like?  Not only the amazing possibilities of ATSC 3.0 but the landscape of a nation of people who are increasingly cutting their cable cords and looking for free, over the air, broadcasting content.

That’s why it’s more important than ever that you join the Advanced Television Broadcast Alliance.  Our board of directors have a combined 500+ years of experience which beginning with your membership we are going to start making more available to our members on an increasing basis.

Soon as an ATBA member, you will be eligible to start tapping into not only this brain trust through unique services available only to our members but regular news updates regarding our collective broadcast future.  We are exploring new ways to tap into information from Washington as well as important updates that will benefit you right there where you live.

The need for the ATBA has increased with the new opportunities that are becoming available for those of us who still know that the future of LPTV, Class A and Translators is bright!  Are you selling your station to local sponsors?  Are you maximizing your spectrum to the advantage that you truly can?  Are you struggling with FCC rules and regulations that you either don’t understand or can’t get explained?

The ATBA is developing a database of information to help you find the answers you need! 

In addition we are still working with the true decision makers in Washington.  Your ATBA has earned the respect and the ear of the true movers and shakers that continue to shape our collective broadcasting future.

So what can you do to get involved and begin to take advantage of these, and many other, benefits?  Join the ATBA today!  Your membership benefits will include:

  1. Members only access to hundreds of years of LPTV experience through our new “Brain Trust”
  2. Early entry to our annual NAB LPTV evening event with access to our special event guest(s)
  3. Exclusive digital content regarding real world information you need to know
  4. Eligibility for recognition for your hard work through our ATBA LPTV Awards
  5. Access to equipment manufacturers with discounts available especially for ATBA members!

To be honest you can’t afford not to be a member of the ATBA! 

We’re making it affordable because it’s a win – win!  When you join, you’re going to receive more than just the benefits listed above but also you’ll be aligning with hundreds of others who, like yourself, have a vested interest in the continued forward movement of free, over-the-air broadcasting.  It’s a win for your ATBA because we will increase our strength through numbers as we grow together.

So what’s the next step?  If you’re ready follow this link https://www.broadcastingalliance.org/join-us/ to sign up.  If you have more questions please don’t hesitate to call a member of the ATBA board of directors by calling this number (877) 214-4277.   You’ll get a rapid response!

Thanks for taking the time to read this note and for your ongoing passion for the future of communication in this great country.

Respectfully,

The Board of Directors – The Advanced Television Broadcast Alliance