ATBA & ARK Announced LPTV Industry Standards and Practices Group

The Advanced Television Broadcasting Alliance (ATBA) announced today at the ATBA Low Power Television (LPTV) Educational Sessions at the National Association of Broadcasters Convention the formation of the LPTV Industry Standards and Practices Group.

“This is an opportunity for the LPTV industry to work together to operate and monetize the new television frontier with ATSC 3.0,” says Lee Miller, ATBA Executive Director. “We want to make sure that our owners and operators of Low Power Television stations are involved not only with the new television standard, but are on the cutting edge of the technology. Success is ours to lose.”

The new ATSC 3.0 system architecture format for broadcast television allows for a more robust signal that provides many opportunities for the Low Power Television industry.

ARK Mediacom, Inc. (ARK) is leading this endeavor. According to Vern Fotheringham, CEO of ARK, television broadcasters must take steps to harmonize new services that the ATSC 3.0 standard will enable. The technological standard exists, but business standards and practices are still needed.

“The broadcast industry has a transformative role to play in the transition to IP based on-demand video services. For broadcasters to be prepared for the tidal wave of services and opportunities that are coming, unprecedented steps to collaborate and cooperate for ubiquitous service delivery are necessary. ARK is happy to be leading that charge.”

Miller continues, “Low power television broadcasters have a unique opportunity to move to ATSC 3.0 today. Without retransmission and network television business models, LPTV broadcasters can immediately capitalize through infrastructure and build out of the new standard.”

“As the second largest LPTV broadcaster in the nation, ARK Mediacom, Inc. is inviting the larger broadcast community to work towards common standards and practices that will enable new business models such as intercarrier roaming and settlements, common analytics and advertising protocols, mobile EMS, and others,” says ARK president, Caleb Weiss.

The Advanced Television Broadcasting Alliance is the trade organization representing the Low Power Television industry. Membership represents over 2,000+ low power television broadcast stations and translators, full power television broadcasters and allied industry organizations and companies. The goal of the Alliance continues to be the preservation and promotion of the efficient and effective use of all television broadcast spectrum. Visit www.BroadcastingAlliance.org for more information and to join.

ARK Mediacom is a broadcast company on the cutting edge of 5G broadcast technology, and the next generation of content delivery throughout the USA. ARK is leveraging the power of television broadcasting to add an IP multicast extension to the current unicast Internet. ARK will reduce the cost per GB delivery of Over-the-Top (OTT) video content, software downloads and streamed IP media by two-three orders of magnitude compared to existing Internet service providers. Media content creators and distributors will benefit from ARK’s end-to-end direct delivery to the mobile and fixed devices of their audiences bypassing all of the existing gatekeepers. Visit ARKMediacom.tv

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Dear Fellow LPTV Broadcaster and Industry Leaders,

The auction has ended and most of us are still here.  While it was not only our hope but the hope of many others that the auction would not take place . . . it did, but it did not have the devastating effect that it might have had. 

The world after the auction looks different and amazingly so has a very bright future!

What does that future look like?  Not only the amazing possibilities of ATSC 3.0 but the landscape of a nation of people who are increasingly cutting their cable cords and looking for free, over the air, broadcasting content.

That’s why it’s more important than ever that you join the Advanced Television Broadcast Alliance.  Our board of directors have a combined 500+ years of experience which beginning with your membership we are going to start making more available to our members on an increasing basis.

Soon as an ATBA member, you will be eligible to start tapping into not only this brain trust through unique services available only to our members but regular news updates regarding our collective broadcast future.  We are exploring new ways to tap into information from Washington as well as important updates that will benefit you right there where you live.

The need for the ATBA has increased with the new opportunities that are becoming available for those of us who still know that the future of LPTV, Class A and Translators is bright!  Are you selling your station to local sponsors?  Are you maximizing your spectrum to the advantage that you truly can?  Are you struggling with FCC rules and regulations that you either don’t understand or can’t get explained?

The ATBA is developing a database of information to help you find the answers you need! 

In addition we are still working with the true decision makers in Washington.  Your ATBA has earned the respect and the ear of the true movers and shakers that continue to shape our collective broadcasting future.

So what can you do to get involved and begin to take advantage of these, and many other, benefits?  Join the ATBA today!  Your membership benefits will include:

  1. Members only access to hundreds of years of LPTV experience through our new “Brain Trust”
  2. Early entry to our annual NAB LPTV evening event with access to our special event guest(s)
  3. Exclusive digital content regarding real world information you need to know
  4. Eligibility for recognition for your hard work through our ATBA LPTV Awards
  5. Access to equipment manufacturers with discounts available especially for ATBA members!

To be honest you can’t afford not to be a member of the ATBA! 

We’re making it affordable because it’s a win – win!  When you join, you’re going to receive more than just the benefits listed above but also you’ll be aligning with hundreds of others who, like yourself, have a vested interest in the continued forward movement of free, over-the-air broadcasting.  It’s a win for your ATBA because we will increase our strength through numbers as we grow together.

So what’s the next step?  If you’re ready follow this link https://www.broadcastingalliance.org/join-us/ to sign up.  If you have more questions please don’t hesitate to call a member of the ATBA board of directors by calling this number (877) 214-4277.   You’ll get a rapid response!

Thanks for taking the time to read this note and for your ongoing passion for the future of communication in this great country.

Respectfully,

The Board of Directors – The Advanced Television Broadcast Alliance