The next version of broadcast TV, called NextGen TV or ATSC 3.0, is rolling out across the US, and will reach an estimated 75% of households by mid-2022. Upgrades over current antenna TV potentially include 4K resolution, enhanced sound quality and the web-like ability to interact with broadcasters via your television set. Unlike cable or streaming services, you can watch these broadcast channels for free, over the air with a standard antenna. You can find a list of available ATSC 3.0 areas here, and the number is growing by roughly two markets every month.
The Station Owner as CEO: Running LPTV Like a Business
April 28, 2026
By Lee Allen Miller, Executive Director When I talk with LPTV owners across the country, I hear the same story more often than I’d like.
