When It Comes To Next Gen TV, You’ve Got To Sell The Sizzle
Did you happen to see T-Mobile’s commercial for its 600 MHz wireless network a couple of months ago? “T-Mobile knows nobody buys this,” the announcer intones as the video shows a smartphone. […]
High-Band Spectrum Auction Approaches $2 Billion
After four days and 11 rounds, the FCC’s latest high-band 5G spectrum auction is approaching $2 billion in gross proceeds. High-band spectrum is the shorter-wave spectrum that requires more dense […]
ATSC 3.0 explained: How NextGen TV will deliver 4K HDR broadcasts for free
The name might sound meaningless: ATSC 3.0. But behind that opaque acronym is a world of improvements to over-the-air TV that will bring 4K picture, premium sound and interactive features […]