HC2 Gives A ‘Poquito Más’ Oomph For Crosby, Nonberg

In November 2017, the principals in Poquito Más Communications LLC made headlines for capturing a “zombie” TV station in the San Francisco Bay Area that emerged from the FCC’s incentive auction. Now, […]

Nexstar Move To Impressions For Ad Sales Could, Finally, Be Harbinger For All Broadcasters

Nexstar, the nation’s biggest owner of broadcast stations, said it’s dumping traditional ratings for a new cost-per-impressions system. That approach, developed with comScore, is designed to capture all the views its shows […]