Why We Should Care About ATSC 3.0

Most Radio World readers might wonder why the next television standard — ATSC 3.0, also known as NextGen TV — would have any relevance to a radio engineer or manager. There is more to consider than you might have guessed.

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Leading Through the ATSC 3.0 Transition

June 24, 2026

By Lee Allen Miller, Executive Director The ATSC 3.0 transition is the most significant technical change our industry has seen in a generation, and for

AI-Driven Ad Sales: Tools LPTV Operators Can Use Today

June 19, 2026

By Lee Allen Miller, Executive Director The sales side of an LPTV operation is where AI tools have some of their most immediate practical applications.

Hiring for LPTV: Finding Talent in a Thin Market

June 17, 2026

Hiring is the hardest part of running a small-market station, and it is the part most owners are least trained for. You spend years becoming