The annual NAB Show gives us the opportunity to look at every type of equipment, service and system required to successfully operate a media enterprise in the 21st century. But let’s face facts, it is virtually impossible to see everything you need to see let alone the things you want to see. So if you are like me, you make the typical list of A, B and C priorities and you get through the A’s and a couple of B’s that happen to be on the route between two of the A’s you are looking at.
NEXT GEN TV
So what are the hot technologies that have made it to my A list? Let’s start with the obvious, ATSC 3.0. As someone who has participated in the standards creation process, I am excited to see all the work done by so many colleagues come to fruition. There are enough real work applications and technology demonstrations going on that there is no question that ATSC 3.0 works. The real questions that need to be answered are “what will stations do with it and how will they do it?”