LAS VEGAS  January 7, 2020 The first U.S. consumer television receivers equipped with NEXTGEN TV capabilities are coming to retail stores later this year, with the announcements at CES® 2020 from the biggest names in the TV industry launching 20 ATSC 3.0-enabled TV models.  The introductions by LG Electronics, Samsung and Sony mirror the initial nationwide rollout of NEXTGEN TV service, powered by the ATSC 3.0 broadcasting standard, planned for more than 60 markets across the U.S. 

ATSC released a Guide to ATSC 3.0 at CES, which is available for download at ATSC.org and will be handed out to showgoers at ATSC’s first-ever CES exhibit floor booth (#11329 in Central Hall).  Leading participants in the booth include ATSC sponsors Pearl TV and the Phoenix Model Market, Sinclair Broadcast Group and ONE Media, Gaian Solutions, and Sony.

ATSC 3.0, the FCC-approved standard behind NEXTGEN TV, also will be spotlighted during an official CES session, “What NEXTGEN TV Means for Tech,” at 9 a.m. Thursday, January 9 at the Venetian Convention Center (Marcello Room 4406, Level 4). Further illuminating the rollout of NEXTGEN TV throughout the U.S., this panel will include representatives from Pearl TV, Samsung, LG Electronics, NAB and ATSC.

“Developed by hundreds of consumer technology and broadcasting experts across the globe, the ATSC 3.0 suite of standards has the capability to easily deliver 4K Ultra HDTV signals to give viewers access to more 4K content – along with a host of other features comprising NEXTGEN TV,” said ATSC president Madeleine Noland.

ATSC sponsors Pearl TV with the Phoenix Model Market, Sinclair Broadcast Group and ONE Media, Gaian Solutions, and Sony are offering examples of NEXTGEN TV technologies at the ATSC booth in Central Hall:

  • Pearl TV and broadcasters who are part of the Phoenix Model Market are demonstrating the new NEXTGEN TV Application Framework that gives broadcasters and consumer device manufacturers a clear view of what’s available with NEXTGEN TV on each channel. Dolby is offering a demonstration of Voice Boost, which tests remarkably high with consumers in recent NEXTGEN TV research conducted in Phoenix by Magid.  Broadcasters are planning the immediate availability of the technology to boost dialogue over background noise and normalize the audio levels with NEXTGEN TV.  Research by Magid also shows strong appeal for the new technology.
  • For introduction in 2020, Sony will showcase its TVs designed with integrated NEXTGEN TV reception. Sony is among the manufacturers supporting the Phoenix Model Market project.
  • Sinclair Broadcast Group and ONE Media will enable live NEXTGEN TV demonstrations across the CES show floor with signals from KSNV-TV, the Sinclair NBC Las Vegas station which has switched its back-up transmission to ATSC 3.0. Using an LG OLED TV, Sinclair and ONE Media are demonstrating the first home over-the-air (OTA) and over-the-top (OTT) converged application to make switching effortless between broadcast and broadband-delivered channels.  The live NEXTGEN TV broadcast will also provide live signals for other CES demonstrations.
  • Gaian Solutions is showcasing the first ever “AI & Data Lake powered NEXTGEN TV Broadcast Platform as a service” that spans across broadcast control systems, full stack receiver solutions and cloud based microservices addressing business management functions, Ad-tech, data analytics, app designer tools and AI agents for rapid service curation and spectrum monetization. Gaian is showing its “3 in 1” service that enables broadcasters to immediately begin offering NEXTGEN TV services with low cost modular receivers and negligible capital investment by only utilizing the existing ATSC 1.0 infrastructure. 

“Viewers in South Korea have been enjoying 4K video and immersive audio delivered via ATSC 3.0 since 2017 and a number of U.S. broadcasters are already on-the-air with NEXTGEN TV. Many more channels in the U.S. are expected to sign on as the spectrum repack is completed and stations work cooperatively to launch this revolutionary new service while also preserving current digital TV broadcasts.  With a focus on the Top 40 Nielsen markets and more than 20 additional cities, NEXTGEN TV is expected to reach more than 70 percent of the U.S. population over the next year,” Noland explained.

To take advantage of the growth in Internet-delivered content, ATSC 3.0 is the first broadcast standard built on an Internet Protocol backbone and it promises to deliver new choices through both over-the-air broadcasts and broadband connections.  Consumers will be able to watch broadcast content with sharper images and crisp audio quality with additional, customizable audio features such as “voice boost” and consistent audio levels.  And the ATSC 3.0 capabilities of NEXTGEN TV can be upgraded for future advanced interactivity and more comprehensive and detailed emergency messages.  With NEXTGEN TV powered by ATSC 3.0, broadcasting gets better and better.

“CES is just the beginning of NEXTGEN TV for the consumer technology industry.  And I know we will be back next year with even more stations on the air offering a growing list of new NEXTGEN TV features and welcoming news of even more receivers to be introduced for viewers,” Noland said.

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Dear Fellow LPTV Broadcaster and Industry Leaders,

The auction has ended and most of us are still here.  While it was not only our hope but the hope of many others that the auction would not take place . . . it did, but it did not have the devastating effect that it might have had. 

The world after the auction looks different and amazingly so has a very bright future!

What does that future look like?  Not only the amazing possibilities of ATSC 3.0 but the landscape of a nation of people who are increasingly cutting their cable cords and looking for free, over the air, broadcasting content.

That’s why it’s more important than ever that you join the Advanced Television Broadcast Alliance.  Our board of directors have a combined 500+ years of experience which beginning with your membership we are going to start making more available to our members on an increasing basis.

Soon as an ATBA member, you will be eligible to start tapping into not only this brain trust through unique services available only to our members but regular news updates regarding our collective broadcast future.  We are exploring new ways to tap into information from Washington as well as important updates that will benefit you right there where you live.

The need for the ATBA has increased with the new opportunities that are becoming available for those of us who still know that the future of LPTV, Class A and Translators is bright!  Are you selling your station to local sponsors?  Are you maximizing your spectrum to the advantage that you truly can?  Are you struggling with FCC rules and regulations that you either don’t understand or can’t get explained?

The ATBA is developing a database of information to help you find the answers you need! 

In addition we are still working with the true decision makers in Washington.  Your ATBA has earned the respect and the ear of the true movers and shakers that continue to shape our collective broadcasting future.

So what can you do to get involved and begin to take advantage of these, and many other, benefits?  Join the ATBA today!  Your membership benefits will include:

  1. Members only access to hundreds of years of LPTV experience through our new “Brain Trust”
  2. Early entry to our annual NAB LPTV evening event with access to our special event guest(s)
  3. Exclusive digital content regarding real world information you need to know
  4. Eligibility for recognition for your hard work through our ATBA LPTV Awards
  5. Access to equipment manufacturers with discounts available especially for ATBA members!

To be honest you can’t afford not to be a member of the ATBA! 

We’re making it affordable because it’s a win – win!  When you join, you’re going to receive more than just the benefits listed above but also you’ll be aligning with hundreds of others who, like yourself, have a vested interest in the continued forward movement of free, over-the-air broadcasting.  It’s a win for your ATBA because we will increase our strength through numbers as we grow together.

So what’s the next step?  If you’re ready follow this link https://www.broadcastingalliance.org/join-us/ to sign up.  If you have more questions please don’t hesitate to call a member of the ATBA board of directors by calling this number (877) 214-4277.   You’ll get a rapid response!

Thanks for taking the time to read this note and for your ongoing passion for the future of communication in this great country.


The Board of Directors – The Advanced Television Broadcast Alliance