Technicolor, Sinclair: ATSC 3.0 is Helping to Blur the Lines Between OTT and OTA

Growing adoption of the Advanced Television Systems Committee (ATSC) version 3.0 standard is providing an opportunity for the over-the-air (OTA) broadcasters to be competitive in the digital space and become online content providers, according to Technicolor and Sinclair Broadcast Group.

Building an AI Roadmap for Your Station in 2026

July 28, 2026

By Lee Allen Miller, Executive Director I want to close this series the way I opened it. With a practical framework, not a prediction. Over

AI for Station Social Media and Web Presence

July 22, 2026

By Lee Allen Miller, Executive Director Your station’s website, social media feeds, and email communications are the digital front door of your broadcast operation. For

Using AI to Analyze Your Audience

July 16, 2026

By Lee Allen Miller, Executive Director One of the persistent challenges for LPTV stations is understanding who is actually watching. The traditional tools built for

Technicolor, Sinclair: ATSC 3.0 is Helping to Blur the Lines Between OTT and OTA

more insights

Building an AI Roadmap for Your Station in 2026

AI for Station Social Media and Web Presence

Using AI to Analyze Your Audience