Tech Lessons Learned In The 2010s

The end of the decade is upon us and time to take a look at how the last 10 years impacted broadcasters. As usual, it’s a mixed bag of successes and a few failures, illustrating the rocky path for our industry as we transition from television as we knew it to a whole new paradigm.

In 2010, I acquired my first streaming box and talked about it in these pages. At the time, I referred to my second-generation Apple TV box as an “IPTV” box—a quaint reference a decade later. Back then, I would classify my opinion as “cautious optimism,” calling Apple TV’s biggest attraction its price, easy setup and user interface. I don’t think there’s any question about how the Apple TV box ushered in a revolution of OTT and streaming services that not only influenced how we watched but what we watched. The mobility of television—prompted by the influx of more powerful devices, faster connections and more efficient compression—was perhaps the biggest jump in television technology during the decade.

The desire for the “next big thing” however, led us down several precarious paths. After HDTV had taken hold in the last half of the previous decade, programmers and manufacturers needed a hook to increase interest and the bottom line. At that point, we hooked our star to 3D, which came and went in a flash. Even though the concept had been around for decades, we seemed to think that high-resolution displays and better production technology would spur new interest among consumers. But in the end, it was unrealistic expectations hampered by what has been 3D’s Achilles heel since its inception: the need to wear glasses, lack of content and the limited viewing angles.

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Dear Fellow LPTV Broadcaster and Industry Leaders,

The auction has ended and most of us are still here.  While it was not only our hope but the hope of many others that the auction would not take place . . . it did, but it did not have the devastating effect that it might have had. 

The world after the auction looks different and amazingly so has a very bright future!

What does that future look like?  Not only the amazing possibilities of ATSC 3.0 but the landscape of a nation of people who are increasingly cutting their cable cords and looking for free, over the air, broadcasting content.

That’s why it’s more important than ever that you join the Advanced Television Broadcast Alliance.  Our board of directors have a combined 500+ years of experience which beginning with your membership we are going to start making more available to our members on an increasing basis.

Soon as an ATBA member, you will be eligible to start tapping into not only this brain trust through unique services available only to our members but regular news updates regarding our collective broadcast future.  We are exploring new ways to tap into information from Washington as well as important updates that will benefit you right there where you live.

The need for the ATBA has increased with the new opportunities that are becoming available for those of us who still know that the future of LPTV, Class A and Translators is bright!  Are you selling your station to local sponsors?  Are you maximizing your spectrum to the advantage that you truly can?  Are you struggling with FCC rules and regulations that you either don’t understand or can’t get explained?

The ATBA is developing a database of information to help you find the answers you need! 

In addition we are still working with the true decision makers in Washington.  Your ATBA has earned the respect and the ear of the true movers and shakers that continue to shape our collective broadcasting future.

So what can you do to get involved and begin to take advantage of these, and many other, benefits?  Join the ATBA today!  Your membership benefits will include:

  1. Members only access to hundreds of years of LPTV experience through our new “Brain Trust”
  2. Early entry to our annual NAB LPTV evening event with access to our special event guest(s)
  3. Exclusive digital content regarding real world information you need to know
  4. Eligibility for recognition for your hard work through our ATBA LPTV Awards
  5. Access to equipment manufacturers with discounts available especially for ATBA members!

To be honest you can’t afford not to be a member of the ATBA! 

We’re making it affordable because it’s a win – win!  When you join, you’re going to receive more than just the benefits listed above but also you’ll be aligning with hundreds of others who, like yourself, have a vested interest in the continued forward movement of free, over-the-air broadcasting.  It’s a win for your ATBA because we will increase our strength through numbers as we grow together.

So what’s the next step?  If you’re ready follow this link https://www.broadcastingalliance.org/join-us/ to sign up.  If you have more questions please don’t hesitate to call a member of the ATBA board of directors by calling this number (877) 214-4277.   You’ll get a rapid response!

Thanks for taking the time to read this note and for your ongoing passion for the future of communication in this great country.

Respectfully,

The Board of Directors – The Advanced Television Broadcast Alliance