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Samsung’s Ultra HD Viewing Experience enhanced with ATSC 3.0, the latest in broadcast TV technology standard

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Samsung Electronics announced today that its upcoming 2020 QLED 8K television lineup will offer ATSC 3.0 tuners. This next-generation broadcast standard provides consumers higher resolution, more realistic audio and interactive experiences, designed to usher a new era of over-the-air transmission TV broadcasting.

“Samsung is constantly transforming the technology we put in front of our consumers to give them the ultimate home entertainment experience, so leading this endeavor was a natural step,” said Hyogun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “NEXTGEN TV powered by ATSC 3.0 enhances the at-home viewing experience for our 2020 QLED 8K owners and beyond. We’re excited to see how the standard steers our broadcast partners into developing content and experiences for our 8K ecosystem. We are just beginning to scratch the surface and are excited about the full potential enabled by ATSC 3.0.”

One of the key benefits and improvements of NEXTGEN TV powered by ATSC 3.0 over the current ATSC 1.0 standard is its potential to receive and playback content in up to 4K resolution, rather than just Full HD that is currently available. This ensures that Samsung QLED 8K owners are able to playback 4K broadcasts and content when the signals are transmitted.

Read more here.

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