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NextGen TV: They’re Watching

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ATSC 3.0 Deployment map

Under ordinary circumstances, a broadcaster’s response to the statement ‘they’re watching’ would probably be, “They better be watching.” 

But these aren’t normal times. The TV industry is rolling out a wholly voluntary next-generation television standard. No temporary second channel assignments. No coupon programs. No mandatory switch-off deadlines. Just the broadcast industry and the public. Together, they’ll either make NextGen TV fly, or they won’t.

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