Where would IBC be without a panel looking at ‘Next Generation TV’ and the threat to conventional broadcasting? IBC 2019 is no different, and this year’s session compared and contrasted HbbTV (Hybrid Broadcast Broadband TV) and the USA’s ATSC 3.0.
Vincent Grivet, chairman of the HbbTV, stressed that this was a fascinating time for broadcasters, and that “ordinary” TV was far from dead. “The good news is that HbbTV is playing a central role in the reinvention of TV. And the changes are going to please viewers. Indeed, we see platforms such as Freeview being as important, and perhaps as valuable as Netflix.”
He told delegates that the first aim of HbbTV is to generate on-demand and OTT-type services. Broadcasters hold the assets. With HbbTV they can supply these OTT-type services.