The FCC has granted requests from five commercial and public TV broadcasters for permission to test next-gen TV broadcasts from the transmission facilities of Univision’s KFPH-CD, which began ATSC 3.0 broadcasts last March.
“We are delighted to learn this week that the FCC is granting authority for ABC affiliate KNXV, NBC affiliate KPNX, CBS affiliate KPHO, Independent KTVK, and PBS station KAET to utilize the transmission facilities of ATSC 3.0 station KFPH-CD in collaborative testing,” said said Anne Schelle, managing director of Pearl TV, which is coordinating the Phoenix test market. “This is a very positive step forward and we are grateful for the authority to move the Phoenix Model Market project forward.”
The stations that were approved by the FCC week are part of the Phoenix Model Market project that was announced last November. The goals of the Phoenix Model Market project—which now total 12 stations—are to test ATSC 3.0 television service and new business models, to develop a framework to facilitate nationwide deployment of ATSC 3.0 service (including best practices), to test consumer devices, and to collect real-time consumer input through surveys and focus groups.