CES Marks ATSC 3.0’s Prelude

(L to R): CES President Gary Shapiro, NAB President Gordon Smith and ATSC President Mark Richer raise a glass to the launch of ATSC 3.0 at the 2018 International CES. (Photo from tvtechnology.com

LAS VEGAS—Behind the CES glitz of bigger and brighter video displays, voice-activated media controls and high-speed wireless delivery, Next Generation TV was taking shape. In hotel suites and private demo rooms, Sinclair-backed ONE Media (“Open Network Enabled”) said its pilot ATSC 3.0 transmission will begin by late March in a market where its Spectrum Consortium collaborators operate. Separately, the Pearl TV group confirmed that Sony Electronics will develop an on-screen interactive navigation tool for its ATSC 3.0 “Model market project,” which will debut in Phoenix later this year.

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From tvtechnology.com

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