beIN SPORTS Partners with Azteca America to Provide Exclusive Media Sales Representation for beIN’s Network of Sports Channels in the United States

MIAMI & NEW YORK–(BUSINESS WIRE)–beIN SPORTS USA and HC2 Network today announced a partnership with Azteca America, a U.S.-based Spanish-language television network and operated by a wholly-owned subsidiary of HC2 Broadcasting Holdings Inc., to represent media sales under one unified force in the United States.

The partnership, which comes ahead of the 2019-2020 Upfront season, marks a television network milestone as Azteca America leads media sales for beIN’s English and Spanish-language TV channels to cover advertisers and clients under one umbrella on an exclusive basis – including beIN SPORTS, beIN SPORTS en Español and beIN SPORTS CONNECT, the live streaming platform. beIN SPORTS USA and Azteca America will deliver a powerful combination of high quality and engaging sports and entertainment content to the market.

“It is a new day at beIN SPORTS USA as we combine the stellar market reputation of Azteca America with the global sports portfolio and industry excellence of our programming to deliver innovative options to advertisers throughout the U.S.,” said Antonio Briceño, beIN SPORTS’ Deputy Managing Director for the U.S. and Canada. “This is another testament to the power of partnership between key players in the media space to deliver unique offerings to advertisers.”

“HC2 Network is excited to lead this innovative industry effort as Azteca America continues to partner and deliver valuable solutions-based media to our advertiser partners through our quality content and highly engaged audience,” said Craig Geller, Executive Vice President, HC2 Network. “The prestigious sports channels of beIN SPORTS USA, combined with the broadcast reach of Azteca America Network, proves that ‘scale’ can be achieved by the combination of strong independents and not just the large media holding companies. Today, more than ever, clients are looking for opportunities to connect with our audience in an ever-changing media marketplace.”

Together with beIN SPORTS USA, Azteca America is breaking new ground on ways independent channels can scale and compete effectively with media companies that have a slate of their own channels. Collectively, Azteca America and beIN SPORTS USA represent an advertising platform that reaches more than 32 million people, according to Nielsen. (NTI Live+SD Time Period Report; includes six minute qualifier; M-Sun 6a-6a TP, 2017-2018 broadcast season).

Upcoming, Azteca America and beIN SPORTS USA will announce its programming line-ups and market innovations for the 2019-2020 Upfront marketplace.

For information on how to watch beIN SPORTS, please visit Follow us on Social Media: Twitter: @beINSPORTSUSA and/or @ESbeINSPORTS; Facebook: beIN SPORTS USA and/or beIN SPORTS En Español; Instagram: @beINSPORTSUSA and/or @beINSPORTSenEspanol.

For more about Azteca America, please visit and follow on Twitter at @AztecaAmerica and Facebook at Azteca America.

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Dear Fellow LPTV Broadcaster and Industry Leaders,

The auction has ended and most of us are still here.  While it was not only our hope but the hope of many others that the auction would not take place . . . it did, but it did not have the devastating effect that it might have had. 

The world after the auction looks different and amazingly so has a very bright future!

What does that future look like?  Not only the amazing possibilities of ATSC 3.0 but the landscape of a nation of people who are increasingly cutting their cable cords and looking for free, over the air, broadcasting content.

That’s why it’s more important than ever that you join the Advanced Television Broadcast Alliance.  Our board of directors have a combined 500+ years of experience which beginning with your membership we are going to start making more available to our members on an increasing basis.

Soon as an ATBA member, you will be eligible to start tapping into not only this brain trust through unique services available only to our members but regular news updates regarding our collective broadcast future.  We are exploring new ways to tap into information from Washington as well as important updates that will benefit you right there where you live.

The need for the ATBA has increased with the new opportunities that are becoming available for those of us who still know that the future of LPTV, Class A and Translators is bright!  Are you selling your station to local sponsors?  Are you maximizing your spectrum to the advantage that you truly can?  Are you struggling with FCC rules and regulations that you either don’t understand or can’t get explained?

The ATBA is developing a database of information to help you find the answers you need! 

In addition we are still working with the true decision makers in Washington.  Your ATBA has earned the respect and the ear of the true movers and shakers that continue to shape our collective broadcasting future.

So what can you do to get involved and begin to take advantage of these, and many other, benefits?  Join the ATBA today!  Your membership benefits will include:

  1. Members only access to hundreds of years of LPTV experience through our new “Brain Trust”
  2. Early entry to our annual NAB LPTV evening event with access to our special event guest(s)
  3. Exclusive digital content regarding real world information you need to know
  4. Eligibility for recognition for your hard work through our ATBA LPTV Awards
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To be honest you can’t afford not to be a member of the ATBA! 

We’re making it affordable because it’s a win – win!  When you join, you’re going to receive more than just the benefits listed above but also you’ll be aligning with hundreds of others who, like yourself, have a vested interest in the continued forward movement of free, over-the-air broadcasting.  It’s a win for your ATBA because we will increase our strength through numbers as we grow together.

So what’s the next step?  If you’re ready follow this link to sign up.  If you have more questions please don’t hesitate to call a member of the ATBA board of directors by calling this number (877) 214-4277.   You’ll get a rapid response!

Thanks for taking the time to read this note and for your ongoing passion for the future of communication in this great country.


The Board of Directors – The Advanced Television Broadcast Alliance