When my wife and I watch TV, there is a screen involved, but it may not be the big one that sits in our family room on a large stand. It could be an iPad, iPhone or laptop. Our family is very typical of how media is consumed these days.
Watching TV is a very different experience than when most of us started our careers in broadcasting. We can watch on over-the-air TV “off the air,” via our local cable provider, or via streaming. The level of competition has ratcheted up dramatically. With players like Netflix, Disney+, HBO, Peacock and others, there have never been more options for viewers to be entertained.
Even from just a few short months ago before the pandemic, media consumption has evolved rapidly, with the world increasingly demanding an on-demand lifestyle—and it’s not just what and when people want to watch, but where.
Scenarios like the ones I describe above are now expected, and broadcasters—traditionally restricted to the confines of the TV “set”—finally have the options they need to compete when they adopt ATSC 3.0 (consumers will know it as “NextGen TV”).
Read more at TV Technology.
