ATBA Supports Broadcast Industry’s Top Techs on Spectrum

February 27, 2014 — The Advanced Television Broadcasting Alliance (ATBA) supports the unanimous voice of the experts on the Broadcaster Panel at the recent HPA Tech Retreat in Indian Wells, California.  The industry’s top techs say that they will not surrender some or all of their spectrum back to the commission for auction to broadband wireless providers.

Mark Aitken of Sinclair Broadcast Group and board member of the Advanced Television Broadcasting Alliance was a panelist at the HPA Tech Retreat.

Louis Libin, executive director of the ATBA was pleased with the comments delivered by Aitken. “When Mark Aitken speaks, he speaks not as a high power broadcaster, but speaks to the significant value of all broadcasters including LPTV and translator stations.”

“Broadcasting relies on a network of high-power, low-power, translator and broadcast repeater assets that bring programming to all of America,” said Aitken, VP of Advanced Technology for Sinclair Broadcast Group. “If we are to survive as a broadcast industry, we must embrace and fully enable all of the many and varied participants in an increasingly hybrid connected society.”

According to Aitken, “any new broadcast standard must meet all the needs of all broadcasters rather than perpetuating an old-world view that all broadcasting is just about television, which is what politicians in Washington think of when they hear the word ‘broadcasting’.”

“ATBA believes that LPTV operators should be able to be prepared for the future standards, and be able to take full advantage of new technological innovations,” said Libin. “We are engaged in the discussion for the next generation of broadcasting because we believe that only through the adoption of new techniques can we offer innovative solutions. This will allow LPTV broadcasting to continue to expand on its pivotal role in meeting the needs of a diverse American data consuming public.”

At the HPA Session Aitken continued, “No matter what happens, if the next generation of broadcasting is planned using legacy ATSC 1.0 and MPEG-2 standards, everyone will be ‘half of a broadcaster’ because what you can do within the limitations of ATSC 1.0 is only half of what broadcasters are capable of doing.”

ATBA is currently advocating for preserving and promoting the efficient and effective use of all television broadcast spectrum. The ATBA has laid out to Congress an economic plan that would provide the possibility of true success in a forthcoming auction predicated on next generation technologies.

The Advanced Television Broadcasting Alliance is an industry organization comprised of low power television broadcasters, translators, full power television broadcasters and allied industry organizations and companies.  The goal of the Alliance is to preserve and promote the efficient and effective use of all television broadcast spectrum. Visit www.BroadcastingAlliance.org for more information and to join.

 

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Dear Fellow LPTV Broadcaster and Industry Leaders,

The auction has ended and most of us are still here.  While it was not only our hope but the hope of many others that the auction would not take place . . . it did, but it did not have the devastating effect that it might have had. 

The world after the auction looks different and amazingly so has a very bright future!

What does that future look like?  Not only the amazing possibilities of ATSC 3.0 but the landscape of a nation of people who are increasingly cutting their cable cords and looking for free, over the air, broadcasting content.

That’s why it’s more important than ever that you join the Advanced Television Broadcast Alliance.  Our board of directors have a combined 500+ years of experience which beginning with your membership we are going to start making more available to our members on an increasing basis.

Soon as an ATBA member, you will be eligible to start tapping into not only this brain trust through unique services available only to our members but regular news updates regarding our collective broadcast future.  We are exploring new ways to tap into information from Washington as well as important updates that will benefit you right there where you live.

The need for the ATBA has increased with the new opportunities that are becoming available for those of us who still know that the future of LPTV, Class A and Translators is bright!  Are you selling your station to local sponsors?  Are you maximizing your spectrum to the advantage that you truly can?  Are you struggling with FCC rules and regulations that you either don’t understand or can’t get explained?

The ATBA is developing a database of information to help you find the answers you need! 

In addition we are still working with the true decision makers in Washington.  Your ATBA has earned the respect and the ear of the true movers and shakers that continue to shape our collective broadcasting future.

So what can you do to get involved and begin to take advantage of these, and many other, benefits?  Join the ATBA today!  Your membership benefits will include:

  1. Members only access to hundreds of years of LPTV experience through our new “Brain Trust”
  2. Early entry to our annual NAB LPTV evening event with access to our special event guest(s)
  3. Exclusive digital content regarding real world information you need to know
  4. Eligibility for recognition for your hard work through our ATBA LPTV Awards
  5. Access to equipment manufacturers with discounts available especially for ATBA members!

To be honest you can’t afford not to be a member of the ATBA! 

We’re making it affordable because it’s a win – win!  When you join, you’re going to receive more than just the benefits listed above but also you’ll be aligning with hundreds of others who, like yourself, have a vested interest in the continued forward movement of free, over-the-air broadcasting.  It’s a win for your ATBA because we will increase our strength through numbers as we grow together.

So what’s the next step?  If you’re ready follow this link https://www.broadcastingalliance.org/join-us/ to sign up.  If you have more questions please don’t hesitate to call a member of the ATBA board of directors by calling this number (877) 214-4277.   You’ll get a rapid response!

Thanks for taking the time to read this note and for your ongoing passion for the future of communication in this great country.

Respectfully,

The Board of Directors – The Advanced Television Broadcast Alliance