The Advanced Television Systems Committee stages its annual Next Gen Broadcast Conference as part of the NAB NY Show next Monday, a virtual edition that features a keynote address by FCC Commissioner Brendan Carr and six panels examining the status of ATSC 3.0 and future broadcast technologies.

“ATSC is delighted to offer a full day of programming to support NAB NY, which becomes a capsule edition of our annual Next Gen Broadcast Conference. With some 25 industry experts on hand, panel sessions will address ATSC 3.0 retail readiness for consumer receivers, the expansion of ATSC 3.0 into core network technologies, how next-generation broadcasting is forging new collaborative efforts, how U.S. cable operators are readying for the new broadcast standard, and what steps broadcasters are taking as ATSC 3.0 expands beyond test markets to reach three-quarters of U.S. households by the end of next year,” said Madeleine Noland, President of ATSC.

“We are including a special session on the potential for integration of ATSC 3.0 in India,” Noland added. The session will feature Mr. Shashi Vempati, CEO of Prasar Bharati (the public broadcaster of India), and Ms. Pamela Kumar, the Director General of TSDSI (India’s telecom standards development organization).

“We’re also very pleased to welcome FCC Commissioner Brendan Carr to share his opinions about the appeal of next-generation broadcasting to encourage new capabilities for broadcasters and viewers alike,” Noland said.

ATSC is offering a half-off discount for NAB NY registration to ATSC members with the “ATSC50” discount code that can be applied at registration. The ATSC event streams next Monday, October 26 beginning with a Keynote Address from President Noland. Other sessions include:

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