WASHINGTON, D.C.— The organization that wrote the playbook for ATSC 3.0 wants to hear directly from you. The Advanced Television Systems Committee (ATSC) has opened a short “Vision Survey” that will shape its five-to-seven-year roadmap for new standards, services and business models. The survey is being managed by ATSC’s Business Advisory Council, a cross-industry group formed to bridge real-world market needs with the standards process.
“Our goal is to capture the collective wisdom of broadcasters, device makers, software vendors, spectrum managers and, yes, LPTV operators,” the Council said in its announcement. “Your answers will help steer which projects move to the top of ATSC’s priority list.”
Why it matters to LPTV
- Future features start here. Interactive advertising hooks, broadcast-positioning services, advanced emergency alerts and 5G-Broadcast convergence are all on ATSC’s whiteboard. The survey will decide which concepts get engineering resources first.
- Secondary spectrum, primary voice. LPTV owners often feel out-muscled by network groups. A strong response rate from ATBA members will keep small-market realities front-and-center as new specs are drafted.
- No cost, big payoff. The survey takes just a few minutes. Those minutes could spare you years of retrofits—or open new revenue lanes you asked for.
ATBA Call to Action
ATBA Executive Director Lee Miller urges every member and partner—engineers, managers, vendors, educators—to “take ten minutes this week and fill it out.” “If we don’t speak up now,” he notes, “we risk having others define the technology that will drive our businesses for the next decade.”
Add your voice, shape the standard, and keep local broadcasters at the center of NextGen TV.
Here is the link to the page for the survey: https://www.atsc.org/subcommittees/advisory-council/
