BIA evaluated three datacasting revenue scenarios: High, Middle and Low cases utilizing 7 Mbps, 5 Mbps, or 3 Mbps of ATSC 3.0 data capacity. BIA’s non-core datacasting revenue forecast estimates the Middle Case scenario will produce revenue rising to $10.7B annually by 2030 or 22 percent of total revenue when including advertising and subscriber fees.
The Station Owner as CEO: Running LPTV Like a Business
April 28, 2026
By Lee Allen Miller, Executive Director When I talk with LPTV owners across the country, I hear the same story more often than I’d like.
