Last week the ATSC 3.0 over-the-air TV standard officially launched in Dallas and Phoenix as test markets. A lot of the focus on 3.0 OTA TV has been on the 4K HDR, better coverage, more sub channels, and other features. Yet maybe one of the most exciting options is the ability to offer better and more accurate emergency notifications.
This week Cord Cutters News is at the National Association of Broadcasters Show. As you would expect ATSC 3.0 is a big part of the show. Cord Cutters News was able to get in person demos of some of the biggest announcements around 3.0 OTA TV including the new emergency alert system.
Read more here. . .