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Starks Warns Of Potential Privacy, Data Issues With ATSC 3.0

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As the broadcast industry eagerly anticipates the implementation of the new ATSC 3.0, aka NextGen TV, standard, FCC Commissioner Geoffrey Starks says issues like data privacy and other security implications must not be overlooked in the excitement of the rollout.

Speaking in front of a gathering of the NAB Joint Board of Directors in Miami on Jan. 27, Starks stressed that for broadcasters to maintain their primary goal of serving the public interest, they must consider how many of the new features NextGen TV offers could impact the consumers using it, features like targeted ads and viewing suggestions—“DTV on steroids,” as Starks put it.

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