SEOUL, S. KOREA—SBS, the South Korean television and radio network is transmitting live UHD coverage of select World Cup matches over ATSC 3.0 in immersive and interactive audio using Fraunhofer’s MPEG-H audio format. The demos marks the “world’s first” regular broadcast of immersive and interactive audio powered by MPEG-H according to the broadcaster.
In addition to the opening match between Russian and Saudi Arabia, SBS says it is broadcasting more than 30 matches in UHD/MPEG-H over the ATSC 3,0 broadcast transmission standard during the month-long tournament, including the final and all matches involving the South Korean team. To complete the experience, the loudspeakers at the stadiums from which the matches are being aired include a 5.1 surround setup. For the viewers, SBS is offering three audio presets to hear each match: S. Korean, English or “pure stadium atmosphere.”