Public TV Embraces Next Gen Broadcast Standard

Public television is ready to embrace the ATSC 3.0 broadcast TV standard. In fact, it is already experimenting with new service and business opportunities the new standard makes possible, the head of America’s Public Television Stations says.

In a keynote address to the ATSC conference, APTS President/CEO Patrick Butler said public television stations see advances in distance learning, emergency communications and civic leadership among the features of ATSC 3.0.

Butler cited pilot programs already underway to exploit the standard’s enhancements in interactivity, mobility and spectral efficiency:

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