Pubcasting Orgs Decline to Support Request for ATSC 3.0 Must-Carry Rules

A public media consulting group’s proposal to require cable and satellite operators to carry public broadcasters’ ATSC 3.0 signals has drawn opposition from the cable TV industry and no support from PBS, CPB and America’s Public TV Stations.

ATSC 3.0, or Next Gen TV, is the new transmission technology that the FCC authorized broadcasters to start using on a voluntary basis in November. Under current FCC rules, cable and satellite TV systems can be required to carry signals that pubcasters broadcast in ATSC 1.0, the existing TV standard technology in the U.S.

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