Although the ongoing TV broadcast spectrum repack has been commanding attention of station operators, moving ahead with implementation of next-generation television is getting a lot of thought too. The enabler for transmitting UHD, high dynamic range, extended color gamut and immersive audio technologies is the freshly-minted ATSC 3.0 DTV transmission standard, and this year’s NAB Show is featuring 3.0 in a big way.
Once again, the Advanced Television Systems Committee will set up house at the lobby between Central and North Hall and in the North Hall itself at the Las Vegas Convention Center, with the theme, “Riding the Road to ATSC 3.0.”
These two spots will “provide a live stage for education and information about deployment of the Next Gen TV standard,” said ATSC 3.0 spokesman Dave Arland. The lobby location will include a live TV studio and the North Hall locale “will include a presentation area where speakers will discuss 3.0 deployments, content security, advanced advertising possibilities, consumer devices for the standard and more.”