President’s Memo: Road to ATSC 3.0

With the release of the ATSC suite of Next Gen TV standards and the FCC’s rules in effect, the industry is embarking on the road trip of a lifetime – the Road to ATSC 3.0!

The versatility of the standard gives broadcasters a number of scenic routes on the Road to ATSC 3.0 for various services and business models. And, as you’ll see this month at the 2018 NAB Show, many have the pedal to the metal. Hosted jointly by NAB, CTA and ATSC, the “Road to ATSC 3.0” exhibit in the Grand Lobby of the Las Vegas Convention Center will highlight early ATSC 3.0 deployments. More than 40 exhibitors are showing ATSC 3.0 technology at next week’s NAB Show, and you can download and print a convenient guide on where to find ATSC 3.0 directly from the website.

Read more here. . .


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