With awareness rising for “NextGenTV,” the consumer brand for the ASTC 3.0 broadcast TV signaling standard, US broadcasters and their tech partners are pushing ahead with plans to scale up market deployments and extend support of the standard to a broader range of television sets.

Election Night Proves It: Hyperlocal Is LPTV’s Franchise
On election night, nobody with a national budget covers the county commission race. An LPTV station twelve miles away can, and that capability is the most durable franchise in American television.

