Major Broadcasters Launch NextGen TV on Five Local Television Stations in Green Bay
- WBAY-TV, WFRV-TV, WLUK-TV, WGBA-TV and WCWF Begin Broadcasting with New Technology
GREEN BAY, WI — Green Bay’s leading television stations today began broadcasting with NextGen TV, a revolutionary new digital broadcast technology. Today’s launch includes WBAY-TV (ABC), WFRV-TV (CBS), WLUK-TV (FOX), WGBA-TV (NBC) and WCWF (CW).
Based on the same fundamental technology as the Internet and digital apps, NextGen TV can support a wide range of features that are currently in development. In addition to providing a new, improved way for broadcasters to reach viewers with advanced emergency alerts, NextGen TV features stunning video with brilliant color, sharper images and deeper contrast to create a more life-like experience.
NextGen TV adds a new dimension to TV viewing, with vibrant video and new Voice+ dialogue enhancement that brings voices to the foreground. Movie theater-quality sound lets viewers hear every voice clearly and keeps volume consistent across channels. NextGen TV also can be enhanced with Internet content to enable viewers to get the most out of live sports, live news, and live events in real-time, without looking away from TV screens.
Powered by ATSC 3.0, NextGen TV is the most significant broadcast technology upgrade to date. Features available on NextGen TV will vary by device and station as broadcasters roll out service across the country.
Today’s launch in Green Bay follows a decade of development and months of planning and preparation by the local stations. WCWF, owned by Sinclair Broadcast Group, Inc., has converted to ATSC 3.0 transmissions. WCWF will broadcast its own programming, as well as the programming of the other participating stations, in NextGen TV format. All programming of all participating stations will continue to be available in the existing DTV format, which can be received on all modern television sets. BitPath, which is developing new data broadcasting services, led the planning process and coordinated efforts across the five television stations.
From Seattle, Washington, to Washington, D.C., and from Los Angeles to Tampa, NextGen TV service is already on the air in more than 40 cities across the country.
Antenna viewers without NextGen TV sets can simply rescan their TV sets to ensure uninterrupted service. Cable and satellite subscribers do not need to take any action.
About WFRV-TV – Nexstar
WFRV-TV is a leading television station in Green Bay, WI, owned and operated by Nexstar Media Inc., a wholly owned subsidiary of Nexstar Media Group, Inc. (NASDAQ: NXST)
About WGBA-TV – Scripps
WGBA-TV is a Green Bay-based station owned and operated by The E.W. Scripps Company (NASDAQ: SSP), a diversified media company focused on creating a better-informed world.
BitPath is building the nation’s first dedicated broadcast data network to provide innovative new wireless services at a fraction of the cost of cellular systems.