Louis Libin Tapped to be New Executive Director at ATBA

Washington, DC / December 16, 2013 — The Advanced Television Broadcasting Alliance (ATBA) is pleased to announce the selection of Louis Libin as Executive Director.Louis_Libin

Libin comes to the ATBA from New York, where he has been an expert adviser to television stations and equipment manufacturers in the development of advanced television and mobile strategies and implementation, both in the U.S and internationally, Experienced in television management, business and strategic development, Libin is the former director of engineering, and CTO of NBC where his responsibilities included transmission, distribution and licensing. At NBC, Libin oversaw several key initiatives including the conversion to KU, the conversion to DTV and new station expansion.

Libin has a strong background in television station operations and management that goes back over 20 years. Post-NBC, Libin served as president of Broad Comm, primarily a television station consulting company. At Broad Comm, Libin initiated successful full power and low power initiatives including the Rule Making for DTV Utah, eight station full power initiatives combined with scores of low power stations.

Libin’s experience is not limited to administration. He began his work in the technology and science side of the business studying optical electronics and High Speed Videography under Professor Harold “Doc” Edgerton at MIT, leading Libin to an industry career collecting patents relating to broadcast spectrum and new wireless technologies. Libin has been the U.S. spokesman for broadcasting systems including interactivity at the ITU in Geneva. Libin is also involved with various charitable and non-profit organizations and serves on the board of various technology companies.

“We are delighted to be bringing Louis on board at this time,” said ATBA Board Chairman Rod Payne. “We conducted a nation-wide search and we are pleased to be able to bring someone of Louis’s caliber to represent broadcasters in Washington, DC. He brings a great combination of skills and background to the ATBA, and we couldn’t be happier with our selection.”

“Washington, DC is the Capital City, and it deserves a capital level alliance to champion for all US stations, and provide them all with a voice,” said Libin. “What really attracted me to this position was the tremendous diversity of the station world and the opportunity to help bring a first-class 21st Century broadcast policy to the American citizens. The ATBA has an outstanding record of service to the broadcast community and I look forward to building on that.”

Libin said his vision for the ATBA is rooted in the belief that technological change has created possibilities that would have seemed far-fetched when the broadcast industry was in its infancy and that broadcasters of every size should be allowed to fully use the spectrum they have used for so long in serving U.S. viewers.

“We’re living in a multi-platform multi-media on-demand world,” Libin continues. “The ATBA, by protecting the diversity represented by all broadcast stations, is adjusting to that. This is all about preserving low power, translator and high power broadcast services. Broadcast television will remain the anchor no matter which direction all the new wireless technologies go. I see the ATBA expanding further the local broadcasting opportunities to best serve the public.”

Despite the rapid pace of change, Libin believes that the mission of community broadcast television remains the same. “It is about telling the story of a community and helping make that possible for our diverse local audiences. At the heart it’s about each local community telling its own story. I see the ATBA at the forefront of that effort in the U.S.”

“The Alliance has been actively working for over a year with Congressional Leadership to put forth language to protect LPTV.  Louis Libin is the perfect person to further this process as well as strengthen our relationships with the NAB, NRB, NTA and the FCC,” says ATBA Communications Director Lee Miller. “Louis Libin has all of the essential skills to further the process as well as strengthen our relationship with industry stakeholders.”

ATBA is currently advocating for preserving and promoting the efficient and effective use of all television broadcast spectrum.

“It is important that the ATBA message gets heard ‘through the noise,’ and be well funded,” says Libin. “All sizes of operators, including low-power operators, need a voice to let Washington know of the importance of the vibrant, important broadcast television industry. Television operators of all sizes play a vital role in America’s media industry today and need to be heard.”

Libin will assume the reins at the ATBA effective immediately.

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Dear Fellow LPTV Broadcaster and Industry Leaders,

The auction has ended and most of us are still here.  While it was not only our hope but the hope of many others that the auction would not take place . . . it did, but it did not have the devastating effect that it might have had. 

The world after the auction looks different and amazingly so has a very bright future!

What does that future look like?  Not only the amazing possibilities of ATSC 3.0 but the landscape of a nation of people who are increasingly cutting their cable cords and looking for free, over the air, broadcasting content.

That’s why it’s more important than ever that you join the Advanced Television Broadcast Alliance.  Our board of directors have a combined 500+ years of experience which beginning with your membership we are going to start making more available to our members on an increasing basis.

Soon as an ATBA member, you will be eligible to start tapping into not only this brain trust through unique services available only to our members but regular news updates regarding our collective broadcast future.  We are exploring new ways to tap into information from Washington as well as important updates that will benefit you right there where you live.

The need for the ATBA has increased with the new opportunities that are becoming available for those of us who still know that the future of LPTV, Class A and Translators is bright!  Are you selling your station to local sponsors?  Are you maximizing your spectrum to the advantage that you truly can?  Are you struggling with FCC rules and regulations that you either don’t understand or can’t get explained?

The ATBA is developing a database of information to help you find the answers you need! 

In addition we are still working with the true decision makers in Washington.  Your ATBA has earned the respect and the ear of the true movers and shakers that continue to shape our collective broadcasting future.

So what can you do to get involved and begin to take advantage of these, and many other, benefits?  Join the ATBA today!  Your membership benefits will include:

  1. Members only access to hundreds of years of LPTV experience through our new “Brain Trust”
  2. Early entry to our annual NAB LPTV evening event with access to our special event guest(s)
  3. Exclusive digital content regarding real world information you need to know
  4. Eligibility for recognition for your hard work through our ATBA LPTV Awards
  5. Access to equipment manufacturers with discounts available especially for ATBA members!

To be honest you can’t afford not to be a member of the ATBA! 

We’re making it affordable because it’s a win – win!  When you join, you’re going to receive more than just the benefits listed above but also you’ll be aligning with hundreds of others who, like yourself, have a vested interest in the continued forward movement of free, over-the-air broadcasting.  It’s a win for your ATBA because we will increase our strength through numbers as we grow together.

So what’s the next step?  If you’re ready follow this link https://www.broadcastingalliance.org/join-us/ to sign up.  If you have more questions please don’t hesitate to call a member of the ATBA board of directors by calling this number (877) 214-4277.   You’ll get a rapid response!

Thanks for taking the time to read this note and for your ongoing passion for the future of communication in this great country.

Respectfully,

The Board of Directors – The Advanced Television Broadcast Alliance