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How local TV stations plan to remain relevant as viewers shift to streaming

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EW Scripps CEO Adam Symson Source: EW Scripps

The technology behind the distribution of television has evolved with time, from the antenna to cable to satellite, and most recently to streaming.

Now, according to EW Scripps Chief Executive Officer Adam Symson, the time has arrived for the next frontier of TV viewing:

The antenna.

As consumers shift away from traditional pay TV and toward subscription streaming services, the digital antenna will emerge as a necessary component of people’s viewing habits, Symson said in an interview.

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