In 1962, he arrived in New York from Cuba, seeking opportunity in a democracy after fleeing the regime of Fidel Castro. He ended up as a radio sales executive for WBNX-AM, which would become the first station in the nation’s biggest market to air Spanish-language programming for the majority of its broadcast hours.

Eduardo Caballero would go on to a long and prosperous career in both U.S. Hispanic radio and television, thanks to roles as EVP/Director of Sales of Spanish International Network, the predecessor to Univision, and for his many years starting in 1973 as the owner of Caballero Spanish Media.