In this very particular year, the TV industry has managed to launch a host of new programmes, among which a significant part of imports. These have appealed to large audiences, as restrictions due to the pandemic have led to an increased TV viewing time in most areas of the world. SVOD has also surged. Glance spotted the best launches in 32 countries, highlighting consistent trends: games, political, crime, and human dramas thrive.
Popular launches in 2020
Some key learnings may be taken from the best launches in 32 countries round the world. They confirm a growing appetite for certain types of content. Large audience original creations with local twists and common grounds are likely to inspire buyers at MIPTV.14 of the launches exceeded 2019 audience levels, the others doing less.