FCC vote positions ATSC 3.0 as a new broadband pipe

Courtesy of LightReading.

ATSC 3.0, the next-gen broadcast TV signaling standard, is set up to do a lot of things – provide a conduit for 4K TV and immersive audio, deliver interactive TV, on-demand services and targeted advertising and, yes, even establish a platform for new multichannel pay-TV services.

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