Michigan State University and WKAR have received a license from the Federal Communications Commission to launch an experimental next generation TV broadcasting station to focus on digital advancement and internet based connectivity.
Based on a new set of digital TV standards called ATSC 3.0, Next Gen TV adds internet-style information and interactivity, plus advanced technologies, such as 4K ultra high-definition video and multichannel, immersive audio, to over-the-air television broadcasts.
“Well, ATSC 3.0 is an exciting new way to broadcast that allows for a much more connected, interactive experience for the user,” says Susi Elkins, director of broadcasting for MSU and general manager of WKAR Public Media. “And there are other benefits that relate to revenue generation, a prettier picture, and more audio options. We’re interested in the education component and the public service component. So I think there will be a lot of broadcasters who are interested in how to generate revenue and how to serve the general public. And public broadcasters like WKAR are interested in how to utilize it for education and public service purposes.”