At last month’s NAB Show in Las Vegas, one could see the new ATSC 3.0 broadcast standard (also known as NextGen TV) being used to deliver UHD video and interactive content to the latest 3.0-capable TV sets in several booths on the show floor. But in a private suite at the Wynn hotel, two very different 3.0 applications were being promoted by executives from BitPath, the joint venture formed by Sinclair Broadcast Group and Nexstar Media to pursue non-traditional revenues with the 3.0 spectrum.

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