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ATSC Optimistic About 3.0 Progress Despite NAB Show Postponement

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Courtesy of TV Technology.

When the NAB announced the postponement of the NAB Show last week, it not only dashed the hopes of exhibitors eager to launch new products, it also threatened to impact the progress broadcasters are making on the transition to ATSC 3.0 (aka NextGen TV). With the launch of 20 new NextGen TVs scheduled to hit the retail floor soon and broadcasters currently deploying the new standard, this year’s NAB Show was expected to provide a prominent showcase of new technologies and discussions among attendees. 

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