ATSC 3.0 Rollout Can Begin Next Month

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WASHINGTON—Broadcasters will soon get the green flag on their race to an interactive, geo-targeted, video-on-demand future. The FCC’s framework for rolling out a new ATSC 3.0 advanced television transmission standard will become effective the first week in March.

The Federal Register signaled Thursday, Feb. 1, that the final rule for allowing broadcasters to roll out the standard on a “market-driven, voluntary basis” will publish Feb. 2, with the rule going into effect 30 days after that, according to the FCC

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