Just three years after broadcasters and technology vendors first gathered in Detroit to pitch the automotive industry on the datacasting capabilities of the ATSC 3.0 next-generation TV standard, the industry returned last week to describe the significant progress made in bringing 3.0 reception to cars for information, safety and entertainment applications, perhaps as soon as next year.

Election Night Proves It: Hyperlocal Is LPTV’s Franchise
On election night, nobody with a national budget covers the county commission race. An LPTV station twelve miles away can, and that capability is the most durable franchise in American television.

