Just three years after broadcasters and technology vendors first gathered in Detroit to pitch the automotive industry on the datacasting capabilities of the ATSC 3.0 next-generation TV standard, the industry returned last week to describe the significant progress made in bringing 3.0 reception to cars for information, safety and entertainment applications, perhaps as soon as next year.
Leading Through the ATSC 3.0 Transition
June 24, 2026
By Lee Allen Miller, Executive Director The ATSC 3.0 transition is the most significant technical change our industry has seen in a generation, and for
